The legend. The myth. The man.

Why does this wing nut name his blog LORD OF MARKETING?

I used to subscribe to one of the many free industry magazines. They’d call every 4 months or so to try to up-sell me to more products (masking it as “verifying my address/title”). Being the clever little bastard that I am, I would “update” my title to something silly such as “Ayatola of Marketing” or “Archduke of Strategy” or “Ruler of Advertising”: Allowing me to track spam, the timeline of the selling of my name/CRM info, etc.

To this date, my former employer’s staff still get a chuckle (so I hear) at the junk mail piling up for “THE LORD OF MARKETING”.

That’s it!