This is that egg frying in hot lard in a skillet from that anti-drug commercial from the 80s.
This is that blog you check every so often for some oddball ramblings from a certifiable nutcase with 15 years of online marketing experience.
These days, you will see these ramblings with some social media salt.
If you love it or hate it or need to contact me: matt . heindl at gmail dot come
The Lord of Marketing 